Transparency is king

Today’s customers are more demanding than ever.

It’s not enough to promise a sausage and deliver it — customers want to know how it was made, if the beef was locally sourced, or grass-fed, etc.

And that’s completely fair of them to want to know.

Some people are completely satisfied with eating that sausage and never knowing. But the growing trends show that surprise surprise: the more information you give people, the more they grow to trust you and build a relationship with you.

When you’re honest as a company to your customers, you develop a longer-lasting connection with people.

They’re no longer just customers to you.

They become like family.

And your family will always support your endeavors.