Transparency is king
Today’s customers are more demanding than ever.
It’s not enough to promise a sausage and deliver it — customers want to know how it was made, if the beef was locally sourced, or grass-fed, etc.
And that’s completely fair of them to want to know.
Some people are completely satisfied with eating that sausage and never knowing. But the growing trends show that surprise surprise: the more information you give people, the more they grow to trust you and build a relationship with you.
When you’re honest as a company to your customers, you develop a longer-lasting connection with people.
They’re no longer just customers to you.
They become like family.
And your family will always support your endeavors.