How Chick-fil-a Is Training You To Love Them

A marketing tip you can take from Chick-fil-a:

Last week a nearby Chick-fil-a started FREE Breakfast week.

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They gave away little snacks like chicken biscuits and yogurt parfaits every day.

Now it sounds crazy. Aren't you losing money? Why would any business do that?

2 reasons:

  1. KARMA, and
  2. HABIT-TRAINING.

For karma, it is good-will and encourages reciprocity. The more your business gives, the better your brand in the face of the consumer. Even with the whole LGBT scandal of years past, Chick-fil-a has recovered almost entirely due to their great product, customer service, and events likes these.

I'd say each item was worth $0.50 each max. That means at most, you're spending $2.50 per lead. If a visitor only comes once, then you lose $0.50 on someone who doesn't like your food.

But if they come by 3-5 times in that short week, you've created a mini habit in the consumer to visit Chick-fil-a in the morning.

I remember Jon Taffer on the Gary Vee podcast saying that after the first visit, a customer has a pretty low chance of coming back. But by the 4th visit, a customer's chance of returning is 70%.

That's value.