Before you were swimming underneath your daddy's polka-dots, advertisers would spend huge amounts of money on random ads. Billboards, TV spots, radio endorsements, you name it. All forms of trying to get you to buy things.
But there was only one problem: they had no clue who would see the ad.
You had no idea who's going to pass by that billboard, watch that TV spot, or listen to that radio endorsement.
There was no guarantee of return.
And it was costly. I'm talking thousands of dollars and up.
If you had an awesome new product (organic juice, t-shirts, or your band), it would be incredibly unrealistic to consider any of the above options.
But we don't face that situation today.
Paid advertising is cheaper than ever and you can target exactly who needs to see it. This is thanks to social media advertising. Today I'm going to talk about one of the most powerful advertising platforms: Facebook Ads.
Facebook has a user base of over 1 billion people.
That's a lot of people you can reach without being physically limited. You get access to people in Canada, in California, in Massachusetts, wherever. On their platform, you can reach these people while also having the ability to:
- Pay $10 to advertise (dirt cheap).
- Target based on age, location, sex, and interests.
- Learn from automatic statistics on how many people engaged with your ads and products.
This is groundbreaking for startups.
Actually this is groundbreaking for anyone who wants to sell things, anyone who wants to get people to come to an event, and anyone who wants to learn advertising.
Over the next few weeks, I'm going to break down the essential things you need to know to start using Facebook ads in a professional capacity.
This is a very learnable skill that you can pick up in a couple of hours and feel confident adding it to your skill set on LinkedIn. You don't have to be a master, you just have to be good enough to start using it.
If you're interested in digital marketing in any capacity, this is a great primer to start gaining skills in the world of paid social media advertising.
I'm going to focus on 3 things in particular:
- Picking an Image
- Writing Copy
These are the main things you should focus on to get the most out of your ads. They will be super digestable short guides and I'll reference links to resources that have helped me. By the end of the series, you should feel comfortable starting your own Facebook Ads Manager account and advertising something for $5.
I'll see you on Thursday with the first guide: How to Choose An Facebook Ad Image That Resonates.