The Fallacy of the Great Idea
Are you waiting for that one great idea?
That idea that will make you a billionaire?
The one that you need to enter Shark Tank for?
Well here's some relief: you don't need an amazing idea to make a thriving business.
Think about it like this: McDonald's and Burger King compete on virtually the same product. Nothing but burgers, fries, and shakes. You can compete the same way.
Just think about how many fitness instructors are out there, or how many types of soda are out there. They are all literally the same product, yet they remain competitive.
In Trevor Ginn's manifesto, The Fallacy of the Great Idea, he claims that you don't need to be original to be an entrepreneur. And you don't need to have this one great idea that will change the world to start a successful business.
This is not about beating people down into time-tested, unoriginal ideas.
It's about letting go of your ego and acting on your ideas, even if they aren't as sexy as you want them to be.
"Great ideas are highly seductive, expensive, and an excuse for inactivity."
I write a lot about being creative and making art, but it doesn't have to be this huge deal. There's nothing wrong with people making a lot of mediocre things in this world.
By making these mediocre things, it allows us to have the chance to innovate and make better and better things.
You don't have to have a "Google"-like idea to be successful. It's an admiral thing to pursue, but it's really not necessary
If you've ever for any reason, thought to yourself, "yeah, that would be cool if that existed," or "I really just want to make a song, but it's going to be crappy", then I say to you just 3 words.
Just do it.
You can hear that in the voice of a Nike commercial, or Shia LaBeouf video, whatever you want to interpret it as. But how can you say that you never wanted to start a business doing something that you love?
You may not enjoy coding.
I sure don't.
Then don't make Facebook.
You may not like engineering problems.
You don't have to create Tesla to be an entrepreneur.
Being an entrepreneur can simply mean starting a multi-level lawn mowing business, or running your own fitness classes paired with a YouTube channel and blog.
The barrier to entry has become so low with the introduction of the Internet, that you really have no excuse not to try. There's really nothing to lose, other than time you would've spent eating potato chips and watching Game of Thrones.
Forget the great idea.
Bring on the imperfect stuff.